RTL2 wants tomboys, not girly girls
High-octane Japanese anime has been the backbone of RTL2's kids programming strategy for the past few years, and it continues to perform well. The 11-year-old German channel, which airs 20 to 26.5 hours of kids fare each week in a weekday afternoon animation block, rakes in a 33% share of the country's three- to 13-year-old viewers with its top kids program Yu-Gi-Oh! (from 4:30 p.m. to 5:30 p.m.), followed closely by 30% shares for Yu-Gi-Oh! lead-in Detective Conan and Digimon at 2:45 p.m.
October 1, 2004
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