International Introspective: Licensors say south-of-the-border opportunity is almost sizzling
Since its spectacular economic collapse in 1994, Mexico has been struggling to get back on track in terms of GDP growth and a stable currency. But in the last two years, the benefits from the country's membership in NAFTA (North American Free Trade Agreement) - which include closer economic links to the U.S. and Canada, and an influx of multinational corporations pumping money into the country to secure consumer marketshare - have begun to take form and make a difference. Licensors and licensing agents working in Mexico feel that the biz is on the cusp of sustained growth.
October 1, 2004
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