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Marketing braces console launches in uncertain consumption climate
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An advertising hyper-recession reshapes many broadcast strategies
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Parker delves into new blocks and digital dimensions
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Grace eschews same-old fare to plumb new genres for older-skewing hits
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Hot on the trail…
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Production community in limbo hunts for the Next Big Thing
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Nelvana branches out into live action and tween to stay on top
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Loonland’s synergy machine keeps on humming
Mike Connell
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