August 9, 2010

• Branded web series, viewership on the rise (AdAge)

• Pop-Tarts World invades Time Square (New York Times)

• Whether they work or not, mind-reading games hit the market (LA Times)

• New poll shows marbles, hopscotch and other old-school games are becoming extinct (UK Telegraph)

August 6, 2010

• Cartoon Network’s new branding broken down (UnderConsideration)

• US Senate passes child nutrition act, banning junk food sales in schools (New York Times)

• Why Disney hiking its park prices is a good thing (Bloomberg Businessweek)

• Material Girl, Madonna’s co-venture clothing line with daughter Lourdes, draws fashion forward teens to Macy’s (Pop Eater)

• PBS launches new family-targeted website dedicated to the arts (New York Daily News)

August 5, 2010

• A look into the interactive future – highlights from Siggraph, including Disney’s anamatronic eye (Wired)

• Mattel taps Ogilvy for digital strategy across Europe (PR Week)

• Food play: McCain Foods creates online hub for kids and parents (New Media Age)

• Viacom profits up 52% in Q2 (Wall Street Journal)

August 4, 2010

• How Peppa brought home the bacon (Financial Times)

• Turner a revenue driver at Time Warner (Variety)

• Electronic Arts sales fall, but exceed Wall Street expectations (L.A. Times)

• Summit announces final Twilight release date (Variety)

August 3, 2010

• A look at what’s motivating Disney’s digital shopping spree (BusinessWeek)

• Squabbling toycos – Zhu Zhu vs. Build-A-Bear? (Wall Street Journal)

• Pop culture trendsetter Virgin launches film, TV production arm (Hollywood Reporter)

• Turner’s Dubai office now open for business (TheNational)

• Bieber fever goes Paramount – teen pop star to be featured in 3-D biopic (MTV)

• What does Disney’s sale of Miramax mean for the Hollywood piggy bank? (UK Guardian)

July 30, 2010

• Major video game players drop subscriptions fees, try to push virtual goods (Wall Street Journal)

• eBooks continue to catch on – Barnes & Noble opens 1,000-square-foot boutiques for its Nook eReader chain-wide (New York Times)

• Burger King launching kids breakfast meals (L.A. Times)

• The GPad? iPhone and handheld gaming device merge (GadgetLab)

• Nearing 50, Barbie’s boy toy is hotter than ever (Boston Globe)

• The new abnormal – trying to make sense of the erratic recession-plagued American consumer (BusinessWeek)

July 29, 2010

• Disney acquisition of Playdom puts it in poll position in social gaming race (New York Times)

• A gray shade of Big Brother? Weighing in on family tracking apps (CNET)

• What Comic-Con really means for nerd culture (Techland)

• Sarah Palin bio – the children’s book that never was? (Slate)

July 28, 2010

• Toys ‘R’ Us seeking US$1.8 billion credit line in advance of IPO (Bloomberg)

• Can Bratz make a comeback? (The Wall Street Journal)

• Hasbro musters the NERF to enter the toy arms race (Bloomberg Businessweek)

• DreamWorks Animation revenues up, profit down after last Shrek outing (L.A. Times)

July 27, 2010

• Christmas in July promos gather more steam with US kids retailers (Washington Post)

• The Pope pens his first children’s book (UK Guardian)

• In Hollywood, everyone’s a digital revolutionary (New York Times)

• Study finds teens are losing sleep to late-night technology use (Chicago Tribune)

July 26, 2010

• On Tron sequel marketing- If this thing isn’t a hit, someone at Disney’s going to have a lot of explaining to do (New York Times)

• What David Kleeman has to say about kids, TV and digging beyond ‘research’ (Huffington Post)

• Farewell Frosted Flakes? If implemented, new ad rules will change the way junk food is marketed to kids (New York Times)

• With DVR penetration reaching 40%, could networks turn to advertising on their competitors’ air? (Ad Week)

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