• A profile of Disney tween guru Rich Ross (London Telegraph)
• Meanwhile, the House of Mouse gears up for the launch of The Princess and the Frog (L.A. Times)
• Beyond Nielsen? Searching for new TV ratings metrics (AdAge)
• Walmart adds budget-friendly in-store Family Night Center activities (Reuters)
• Even after being acquired by Toys ‘R’ Us, will KB Toys live on? (CNBC)
• Are Redbox DVD rental kiosks killing the movie biz? (New York Times)
• Disney’s Bob Iger versus the digital bigwigs (L.A. Times)
• Could video games hold the key to the future of education? (The Economist)
• Monopoly City Streets goes global as Hasbro teams up with Google for latest installment (PC World)
• Disney-Marvel deal not so super: Citi analysts… (National Post)
• …and what affect will that deal have on theme parks? (Washington Post)
• How video game marketing strategy has changed to offer different user experiences (AdAge)
• Can 13-year-old kid star Bobb’e J. Thompson hold his own? (L.A. Times)
• Vampires far from dead in the TV world, but how much is too much? (L.A. Times)
• Disney’s challenge to attract boy viewers in a well-served young male TV market (Associated Press)
• What impact will augmented reality technology have on social networks? (MediaPost)
• Attracting teens to your brand via social networks, what works and what doesn’t (MediaPost)
• YouTube in talks with Lionsgate, Sony and Warner Bros. to offer pay movies (New York Times)
• On the demand for ‘urbanized’ cartoon characters (Slate)
• What’s the net value of a child in modern society? (CNNMoney.com)
• Teens eye back-to-school trends, but are also watching their wallets (Detroit Free Press)
• US restaurant chains add children’s menus for the first time (Wall Street Journal)
• Kidrobot stokes toy collectors with QR Code campaign (‘boards)
• Twitter is now bigger than MySpace in the UK (Mashable)
• Rebranding the book cover of Wuthering Heights to appeal to Twi-hards (EW.com)
• How the Disney-Marvel deal might affect toycos, TV nets and future licensing deals (Reuters)
• Insight into the online behavior of movie goers (AdAge)
• Reading Rainbow reaches its final chapter (NPR)
•
Lululemon to launch ivivva athletica brand for girls six to 12 (SportsOneSource)
• Vidgame industry could eclipse TV and film: Activision Blizzard CEO (Barron’s)
• Will sparks fly when Spider-Man meets Hannah Montana? (MTV Hollywood Crush)