• Companies keep their customers close and loyal customers closer (Wall Street Journal)
• An interview with Michael Bay on Transformers: Revenge of the Fallen (Wall Street Journal)
• Ubisoft targets young female demo with girl-oriented vidgame line (Wired/GeekDad)
• Should schools let their students participate in reality TV shows? (New York Times/City Room)
• How retailers can use smartphones to enhance shopping experiences (Clickz)
• 10 best practices for brands on Twitter (Mashable)
• At last, you can use The Force with officially licensed Star Wars Lightsabers for the Wii (Kotaku)
• Woolworths makes a comeback online (BBC News)
• Transformers 2 rakes in US$16 million on opening night (L.A. Times)
• Higher ad rates on Hulu.com than on prime-time TV for The Simpsons? (Bloomberg)
• Smartphones: the future of books? (New York Times/Gadgetwise)
• Australian government to block unsuitable video games for kids under 15 (BoingBoing)
• Mattel brings Bella and Edward to life…as Twilight Barbies at Toys ‘R’ Us (Examiner)
• Netflix bucks recession trend, but CEO says core biz is doomed (Wall Street Journal)
• Transformers: Revenge of the Fallen reviewed… (Wired/Underwire)
• …as Transformers is expected to take over the box office on opening night (Variety)
• Casual restaurant chains and franchises duke it out in recession-induced price wars (New York Times)
• On the relevance of Harry Potter (Examiner)
• Check out the trailer for upcoming documentary Whiz Kids (Gizmodo)
• First impressions of Wii Fit Plus’ kid-targeted balance games (Kotaku)
• Dentists pack waiting rooms with playthings for a more kid-friendly experience (Washington Post)
• How the Jonas Brothers caught the ear of Disney Channels prez Rich Ross (L.A. Times)
• Best Buy testing used vidgame trades and sales in the US (Wall Street Journal)
• Activating games at POS could help game retailers bring in the billions (Gamasutra)
• Check out the stunning first look at Tim Burton’s Alice in Wonderland (USA Today)
• Billboard ads may soon use gender recognition software? (CNet News)
• Disney ABC completes merger, names new execs (Bloomberg)
• Toys ‘R’ Us makes more shelf space for musical instruments (In-Store Marketer)
• DreamWorks greenlights ghost project for 2012 (The Hollywood Reporter)
• Reviewing Marvel’s Super Hero Squad kid vidgame from THQ (Kotaku)
• A new Xbox is on the way in 2010, featuring new tech and built-in camera (TG Daily)
• Hollywood outsourcing more SFX work to India (L.A. Times)
• Mattel preps for another economically challenging year (Wall Street Journal)
• India puts ban on imported Chinese toys until they meet safety regulations (Business Standard)
• UK retail sales take another dip in May (Bloomberg)
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