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NewsMarketers learning lessons about reaching kids in school
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The do’s and don’ts of in-school marketing
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Kraft grows killer stable with Nabisco kid brands
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Liquid Pizza, The Ultimate Shiver and other summer treats
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From the book files. . .
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Zany and Wild Planet tap kids’ brain power
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Of contests and collectibles. . .
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Kidnets tune in to magazine brand extensions
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