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American Girl

Consumer Products

With its 2015 sales up, Mattel acquires Fuhu & Sproutling

By Patrick Callan

February 2, 2016
Screen

Four American Girl specials are headed for Amazon

By Wendy Goldman Getzler

February 1, 2016

Consumer Products

American Girl intros 2016 girl of the year: Lea

By Patrick Callan

January 4, 2016
Consumer Products

American Girl expands reach to new YouTube series AG Life

By Wendy Goldman Getzler

October 23, 2015
Consumer Products

American Girl taps Tongal to promote new doll

By Wendy Goldman Getzler

August 13, 2015
Consumer Products

Mattel rebrands My American Girl as Truly Me

By Daniela Fisher

May 22, 2015

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Consumer Products

Barbie sales continue to fall in Mattel’s fourth quarter

By Daniela Fisher

January 30, 2015
Consumer Products

Mattel intros American Girl of 2015

By Daniela Fisher

January 5, 2015
Consumer Products

American Girl heads to Mexico

By Daniela Fisher

October 31, 2014
Consumer Products

The Road to Rochester: American Girl dolls

By Aaron Hutchins

October 14, 2014

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