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Consumer ProductsMattel to double down on influencer campaigns in 2017
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Consumer Products
UK toy retailers predict 12 holiday winners
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People Moves
Mattel Creations adds content, marketing VPs
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Consumer Products
Mattel taps Littlstar VR content for View-Master
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Consumer Products
Mattel brands get more digital with StartApp
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Tech
What Viacom, Mattel and JumpStart’s ad-tracking fine really means
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Screen
Kid brands tap Snapchat’s marketing momentum
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Consumer Products
Mattel debuts nabi tablets for three core brands
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Consumer Products
Barbie struts her stuff in Mattel’s Q2
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Consumer Products
Mattel takes hold of Jurassic World license
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