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Consumer Products
Content and consumer products merge in Amazon-HIT deal
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Marketing
New logo, on-air look for Disney Channel
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Consumer Products
Mattel launches revamped global branding team
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Consumer Products
Nickelodeon goes global with Slime Cup
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Blogs
Follow the (domain) dots: Jeff Sass guides us through the new internet names
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Consumer Products
Kellogg’s milks Amazing Spider-Man 2 appeal with new tie-in app
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Marketing
SuperAwesome strives for UK digital ad domination with Bin Weevils deal
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Consumer Products
The Pineapple Lounge launches US-based firm
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Marketing
At six-month-old Playground, Mattel wants all-in on digital distribution
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Consumer Products
With DreamWorks’ help, Fuhu courts kids at the mall