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Consumer ProductsHot Wheels takes off on European road trip
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Mattel launches new She-Ra doll range
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Hot Wheels, Nintendo team up for Mario toys
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Mattel goes off road with Hot Wheels id
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Polly Pocket locks in new broadcast deals
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Mattel snags Hello Kitty license
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Mattel extends licensing deal for DC
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Fullscreen proves branded content increases sales
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American Girl taps new brand leader
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