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ScreenMattel expands digital presence in France and Russia
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Screen
Mattel takes Monster High exclusively to YouTube
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Consumer Products
Mattel to double down on influencer campaigns in 2017
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Screen
Mattel’s WellieWishers heads to Latin America
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Consumer Products
GoldieBlox builds its executive team
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People Moves
Mattel Creations adds content, marketing VPs
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Consumer Products
Mattel brands get more digital with StartApp
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Screen
New Monster High film hits the big screen
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Consumer Products
Licensing Show deals up girl power
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Consumer Products
Girls brands lead charge in Mattel’s first quarter
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