Mega Brands and Microsoft renew licensing partnership

Montreal, Canada-based Mega Brands has extended its multi-year global agreement with Microsoft Game Studios to develop construction sets based on the Halo IP.

June 6, 2011

Montreal, Canada-based Mega Brands has extended its multi-year global agreement with Microsoft Game Studios to develop construction sets based on the Halo IP.

Under the new agreement, Mega Brands will work closely with 343 Industries, a division of Microsoft Games Studios, to further develop the Mega Bloks Halo Authentic Collector’s Series, based on the popular one-person shooter game.

The companies have been producing the series since 2009.

TAGS:

Halo, MEGA Bloks, Mega Brands, Microsoft Game Studios

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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