Let the stories begin…

If anyone needs proof of the power of a good story to sell products, look no further than Mattel's new direct-to-consumer line of Thomas the Tank Engine wooden railway sets.

By Wendy Smolen

July 23, 2014

TAGS:

American Girl, Frozen, Harry Potter, Lego, Lego Friends, Mattel, Nerf Rebelle, The Hunger Games, The LEGO Movie, Thomas & Friends

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