Betting on digital for physical sales

Coming out of Vidcon last week, the mass-market launch of Jazwares' new Tube Heroes action figure line in August seems perfectly timed. VP Bill Graham discusses the strategy behind the launch and licensing of the umbrella brand that features more than 40 of the most popular social media personalities right now.
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July 30, 2015
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About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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