American Girl moves into construction

Mattel is expanding its American Girl brand into the construction category with a new line of Mega Bloks toys.

By Patrick Callan

March 21, 2016

TAGS:

American Girl, construction toys, girl of the year, Mattel, MEGA Bloks

About The Author

Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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American Girl moves into construction

Mattel is expanding its American Girl brand into the construction category with a new line of Mega Bloks toys.

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American Girl moves into construction

Mattel is expanding its American Girl brand into the construction category with a new line of Mega Bloks toys.

READ THE FULL STORY

TAGS:

About The Author

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