NPD: Toy retailers not ready for Black Panther’s success

The strong demand for Black Panther tie-in toys has caught the retail industry by surprise, according to NPD toy industry analyst Juli Lennett.

By Alexandra Whyte

March 8, 2018

TAGS:

black panther, juli lennett, NPD

About The Author

Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at awhyte@brunico.com

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