Plush drives Q3 toy sales in the US

Despite ongoing supply chain issues, brands like Squishmallows and CoComelon drove plush sales up by 39%, and lifted US toy sales overall by 11%.

By Elizabeth Foster

November 2, 2021

TAGS:

Barbie, Care Bears, CocoMelon, Hot Wheels, Lego, LOL Surprise, Marvel, NPD Group, Paw Patrol, Pokemon, Squishmallows, The NPD Group

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