Toymaker Scentco targets a ‘sleepy’ new category

The scented toy company is shifting focus with the launch of Bedtime Defenderz, a new IP anchored in plush and eyeing a content rollout.

By Andrea Hernandez

August 16, 2022

TAGS:

Amazon, Bedtime Defenderz, Chris Coté, Magnetic Dreams, NuMynd Studios, PK Pictures, plushies, Scentco

About The Author

// Author Page

About Subscribe Contact Us Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2026

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu