Fan Frenzy: How convention toys are lighting up demand

Comic-Cons are back, and companies like Jazwares and Mattel are ramping up show-exclusive product strategies to build brand equity and consumer loyalty with their super-fans.

November 25, 2022

TAGS:

AEW, consumer products, convention exclusives, Jazwares, Jeremy Padawer, Jurassic World, Masters of the Universe, Mattel, NECA, PJ Lewis, Randy Falk, San Diego Comic-Con, SDCC, The Thing, WWE

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