Hasbro and Mattel marry iconic brands with first co-licensing deals

With Transformers and Barbie hitting the big screen this summer, the competing toycos are teaming up for the first time to launch co-branded products.

April 24, 2023

TAGS:

Barbie, Casey Collins, Circana, consumer products, Hasbro, Hot Wheels, Licensing, Mattel, Monopoly, NPD, Paramount, Rise of the Beasts, Transformers, UNO, WBD

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