REPORT: Kidults lift up a softer US toy market

Adult collectors accounted for US$1.5 billion of Q1 2024's toy sales, buying more than any other age group and surpassing preschoolers for the first time ever.

June 6, 2024

TAGS:

Circana, Hot Wheels, Jazwares, kidult, LEGO Icons, MGA Entertainment, Miniverse, monster jam, NFL, NHL, Pokemon, Spin Master, Squishmallows

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