In this age of information overload and fluctuating content trends, data that keeps pace is a definite advantage. That’s the thinking behind Parrot Analytics’ DEMAND360 suite—a subscription-based platform designed to help entertainment brand managers navigate a crowded marketplace with greater clarity and confidence.

DEMAND360 offers real-time access to global audience demand data across three core verticals: TV, movies and talent. Covering more than 50 markets and updated daily, the platform lets clients track trends with precision. In addition to the full-featured DEMAND360 Enterprise platform designed for studios and networks, Parrot Analytics also offers DEMAND360 Lite—a streamlined version built for individual producers and smaller teams. The platform’s tools and interactive charts are extensive and continuously refreshed. Features include rankings of legacy and new titles across platforms; tools to evaluate audience demand for actors; regional audience trend maps; side-by-side comparison tables for TV series; and real-time tracking for everything from an AVOD rollout to an influencer activation.

With a simple toggle, DEMAND360 users can get answers to key strategic questions such as: What’s the most in-demand kids show in the world today? Which countries are driving the latest spike in Stranger Things viewership? What were yesterday’s top-performing Apple TV+ titles in Bangladesh? How does audience demand compare between two Disney series in different regions? The service also delivers a deeper look into how audiences are engaging with individual IPs across platforms and territories—an invaluable asset for brand owners looking to demonstrate a property’s strength and benchmark it against competitors in meetings with broadcasters, streamers and licensees. Lite includes a curated entertainment newsfeed, too, along with access to exclusive webinars and original insights from Parrot Analytics. Strategy-focused reports have explored topics like How Paramount+ Has Become A Contender In The Streaming Wars and Why Netflix Is Investing Heavily In Foreign-Language Series.

DEMAND360 helps brand owners stay informed and make smarter decisions—and it’s especially valuable for kids content executives, says Chris Hamilton, industry insights manager at Parrot Analytics. “Just quickly glancing at the data, three different series have been the most in-demand preschool show globally in the past three years. That underscores how quickly momentum can shift for kids IPs,” he notes. “DEMAND360 gives kids industry professionals a clear, independent view of how audiences are engaging with their favorite content and characters in real time,” Hamilton adds. “That means stronger conversations with licensees and retailers, sharper competitive positioning, and the ability to prove with data why a brand deserves shelf space, screen time and long-term investment.”

Covering more than 50 markets and updated daily, the platform lets clients track trends with precision

Maria Doolan, head of content partnerships and distribution at Miraculous Corp, points to the value of real-time data in day-to-day decision-making: “The real value comes from the clarity it provides in fast-moving situations. Instead of waiting on delayed ratings or trying to piece together fragmented signals, teams can see in real time where audiences are leaning in, which markets are showing momentum, and where things might not be landing as strongly.” That makes it easier to know whether to double down on a strategy or shift gears quickly, she adds, noting that the data has helped her team eliminate a lot of guesswork and find clarity in complex audience behavior. “Whether it’s prioritizing investments or tailoring campaigns for different regions, it helps teams act with confidence.” Seeing the direct impact that the company’s content partners have on demand in a given market is another important takeaway. “If the data shows a dip, we can quickly support their efforts with additional activations to rebuild momentum.”

Florida-based consultancy Brighter Path’s founder and chief strategist Chris Colombo has also used DEMAND360 in working with some of his entertainment clients. The Mattel alum echoes Doolan in saying that the product helps identify the markets punching above (or below) their weight and showcases how talent, genres or themes tie into audience interest. “That has helped guide release timing, support licensing negotiations, shape casting with regional context in mind, and sync marketing or product launches with natural peaks in engagement,” says Colombo. “It’s not perfect—the granularity can be limited—but paired with other sources, it provides a grounded view of how to extend value across a title’s lifecycle.”

As an example, he recalls an anime studio that was looking to license a series and start a consumer products program in Europe, with France planned as the obvious first market to launch. “But when we looked at per-capita demand in DEMAND360, Spain actually showed stronger audience interest relative to its size. That gave the studio leverage to push for better terms in Spain, and it reassured the local CP partner that there was real demand to back the investment.” In terms of pricing, Lite costs US$99 per month, or $59 per month with an annual subscription. The Enterprise model starts at US$10,000 per product per month with a minimum one-year term—and the price is subject to various add-ons, optional subscriptions and number of markets covered.

To learn more about the DEMAND360 service, reach out to: contact@parrotanalytics.com.