Just like the World Series, Kidscreen‘s Gold Star is tied right now, with half of last week’s votes going to Netflix and the other half going to Hasbro and Mattel. The three industry giants made huge news when they announced on Tuesday that the toycos would share the master toy license for Netflix’s KPop Demon Hunters—and readers just couldn’t decide who emerged from this mega-deal as the biggest winner.

GOLD STAR WINNER – Mattel and Hasbro: There’s no doubt there was a scramble behind the scenes to become the master toy licensee of the year’s biggest kids movie, KPop Demon Hunters. But why pick one toy giant when you can have two? In a one-of-its-kind deal structure, competitors Mattel and Hasbro both emerged as winners by agreeing to share the global rights to HUNTR/X and crew. It’s a huge get, especially with both companies planning co-branded collabs between the film and their own IP portfolios. The toycos also saw some bright spots in their Q3 reports this week—with Mattel recording an 8% surge in Hot Wheels sales, while Hasbro’s Wizards of the Coast was up a magical 42%.

GOLD STAR WINNER – Netflix: What a week for the world’s largest streamer. Let’s start with its strong Q3: The streamer’s revenue was up 17% to US$11.5 billion, and this was the first time in a quarterly report that Netflix could really brag about the mega-success of KPDH. The streamer made a few other headlines this week, too: It’s developing a sequel to Sony Pictures Animation’s The Mitchells vs. the Machines—only this time, Netflix is going to have creative input from the beginning, instead of acquiring the movie after-the-fact. Meanwhile, the streamer is bringing the finale of its hit series Stranger Things to cinemas, after years of turning its nose up at the theatrical experience. As Ted Sarandos said in the earnings call, kids content is where it’s at.

And here’s what we said about the runners-up, who also had winning weeks:

Studio AKA: Sometimes, good things come in threes…like TV commissions. CBeebies show Hey Duggee scored a commitment for three more seasons this week, extending the Beeb’s close partnership with production company Studio AKA. In a time when greenlights are harder than ever, it’s promising to see the BBC continuing to invest big in homegrown animation. It’s also well-timed news for the acclaimed preschool series, which is blowing the candles on a 10-year anniversary cake. And if Studio AKA needed any more reasons to throw a pawty, the show notched an 18-month ratings record on iPlayer last month by generating almost a million views in a single day after dropping the second half of season five.

Toys”R”Us: If you’re of a certain age, you probably have fond memories of visiting Toys”R”Us and coming face-to-face with aisles and aisles of wonderful, gleaming toys. It came as a crushing blow when the retailer filed for bankruptcy and closed all its stores in the US in 2018. Well, a new partnership with Go! Retail Group is bringing it back, opening seven new flagship locations and 11 seasonal holiday stores across the US. Any new retail space is a big win for the toys industry, which in the era of Amazon has struggled to get in front of children. With all this growth, maybe there’ll be a whole new generation of Toys”R”Us kids.

Voldex: Today a Roblox game, tomorrow a franchise! Roblox developer Voldex wants to bring more kids and brands into Brookhaven, the massively popular game with 73.2 billion visits, so it’s hired former Moonbug strategy maven Katelynn Heil to turn the title into a full-fledged franchise. As the new head of franchise management, Heil already has a few categories she’s looking at, including toys, softlines and live events. If Voldex wants to make Brookhaven inescapable, bringing aboard someone who helped make Blippi a household name might be just the way to do it.

Check back on Friday for our next batch of nominees. Hope to see you on the list soon!