The UK toy market is trending up for the first time in five years

REPORT: Fueled by construction sets, action figures and Pokémon, a 6% revenue increase in 2025 represents a turning point for the industry.

January 21, 2026

TAGS:

BTHA, Circana, Dragon Ball, Kerri Atherton, Lego, Pokemon, Squishmallows, Toniebox, UK

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