Another popular Roblox experience is making its way onto the big screen as Story Kitchen teams up with the creators of Steal a Brainrot to make a feature film based on the IP. 

For the uninitiated, Steal a Brainrot is a game in which players build their own collection of brainrot characters by buying them, selling them and stealing them from other players. These characters generate money and are all inspired by the surreal, AI-generated creatures made popular by the “Italian Brainrot” meme (such as a coffee-cup ninja, and a cactus with an elephant head wearing Birkenstocks). 

It’s all a bit hard to comprehend unless you watch someone play the game or take a run through it yourself. But what’s important to know is that Steal a Brainrot is popular with Gen Alpha—and its overall engagement numbers are unequivocal. The game has generated more than 55 billion visits to date, including an all-time peak of 25.8 million concurrent players in October. (Not even music superstar Bruno Mars could ignore that kind of reach; he launched an exclusive concert on Steal a Brainrot last weekend.)

The film deal is the game’s latest franchise move, coming right on the heels of PhatMojo picking up global toy rights to the IP this week. Gen Alpha kids love going to the movies, especially when adaptations lean into inside jokes and create a sense of community, like A Minecraft Movie did last year. And Steal a Brainrot may be primed to check all of the same boxes.

While there isn’t a plot outline available just yet, game developers Do Big Studios and Spyder Games are going to be involved with Story Kitchen in the development and production of the film, which will retain the game’s “signature chaos” and “competitive mischief”. 

“We’ve never seen anything like this,” says Story Kitchen co-founder Michael Lawrence Goldberg about the game. “It’s zany, absurd, mischievous and wildly fun. We genuinely crack up when breaking adaptation ideas—that’s the sign of greatness. Or we’re insane. Or both!”

This isn’t the first time Story Kitchen has turned to Roblox to find IPs for big-screen development—the studio is also working on an adaptation of the family-friendly game Grow a Garden that it announced in November. And other kids films on the company’s slate include a Teddy Ruxpin movie with Dwayne “The Rock” Johnson and a Toys “R” Us live-action feature.