Spin Master has quietly picked up a toy license from Netflix for the breakout feature film KPop Demon Hunters, unveiling its first range of branded SKUs at New York Toy Fair. 

The Toronto-based toyco has dibs on four product categories: 3D puzzles, compounds, electronics and creative play. And these ranges will support the programs built by co-master toy partners Mattel and Hasbro, who are splitting dolls, figures, playsets, board games and role-play items in a groundbreaking partnership. 

Spin Master will start feeding its products to retailers in May, starting with Kinetic Sand-branded playsets that allow kids to create their own Ramyeon Surprise cup from the film’s opening sequence. The toyco plans to follow up in July with 4D Build puzzles featuring the main HUNTR/X members (pictured right) and a KPDH Cool Maker bracelet playset that kids can use to design their own custom charm bracelets inspired by Rumi, Mira and Zoey. 

The last planned SKU is a KPDH-themed line of Spin Master’s electronic pet Bitzee (pictued left) that will roll out to retailers worldwide in November, letting fans collect and interact with a large cast of demons, hunters and other friends from the movie. Bitzee, which first launched 2023, has since expanded to encompass magical pets and a first licensed range with Disney.

Beyond the toy aisle, Netflix has secured a packed roster of licensees for the film’s consumer products program so far, including LEGO, Ravensburger (puzzles), Funko (collectible figures), Loungefly (backpacks), Penguin Random House (publishing), BoxLunch (apparel) and Epic Games (Fortnite digital character skins).