Hasbro launches AI studio to open up new licensing category

The company is licensing 12 of its iconic characters for brands to use in AI-powered games, physical products and location-based experiences.

By Ryan Tuchow

June 4, 2026

TAGS:

AI, AI characters, AI licensing, behavioral licensing, Chris Cocks, ElevenLabs, Hasbro, Sixth Wall

About The Author

Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

// Author Page

About Subscribe Contact Us Diversity Mission FAQ Terms of Use

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Hasbro launches AI studio to open up new licensing category

The company is licensing 12 of its iconic characters for brands to use in AI-powered games, physical products and location-based experiences.

READ THE FULL STORY

TAGS:

About The Author

Search

Menu

Brand Menu

Hasbro launches AI studio to open up new licensing category

The company is licensing 12 of its iconic characters for brands to use in AI-powered games, physical products and location-based experiences.

READ THE FULL STORY

TAGS:

About The Author

Hasbro is the first big toyco to reveal its AI playbook

Hasbro finally releases its Q1 results after cyberattack

Pocket.watch launches an AI-powered custom merch platform

Hasbro launches AI Game Finder

Search

Menu

Brand Menu