Two years after introducing paid attendance, the Global Licensing Group and Licensing International are calling on industry members to pay more for full access to Licensing Expo 2026, with the debut of two new registration packages for market attendees. 

Tickets to attend the Las Vegas event begin at US$60 for standard entry, which includes show floor access, entry to educational sessions on the main stage and a bundle of 20 meeting requests in the event planner. These requests are a key component of the new registration process, and limiting the number of these messages that attendees can shoot off to exhibitors should ensure that executive inboxes aren’t flooded with unwelcome emails in the weeks leading up to the event. 

However, exhibitors will still be able to send an unlimited number of meeting requests to every type of attendee, including buyers and other exhibitors. 

Building on this basic offering, Global Licensing Group and Licensing International have introduced the explorer pass (US$160 until January 31), which comes with 30 additional meeting requests and all-session access. And lastly, a networking-tier option (US$2,195) will offer 100 exhibitor meeting requests (plus another 25 for show-floor attendees), lounge access and a ticket to the event’s opening night party. 

Registration for Licensing Expo 2026 is open now, with The Pokémon Company International, The LEGO Group, BBC, Hasbro, Netflix, Warner Bros. Discovery and Sony Pictures already confirmed as major exhibitors. 

This year’s event at Mandalay Bay was well attended, with more than 12,000 industry members registered, 381 exhibitors and the most retail buyers in Licensing Expo history. According to the Global Licensing Group, more than 10,000 meeting invites were accepted in the official event planner, breaking the 2024 record by 15%.