Moose Toys brings on seasoned toy exec as chief brand officer 

The Australia-based toy company has hired Joe Lawandus (pictured) to lead its long-term brand and product strategy, drive licensing deals and help scale its business globally. Based in LA, Lawandus will assume the role on May 18. He’ll work with the company’s product, franchise and regional teams, reporting to CEO Ronnie Frankowski. Lawandus’s previous roles include EVP of global partnerships at Hasbro; SVP and GM of global toys, hardlines & publishing at NBCUniversal; and SVP and GM of global marketing & design for Mattel. Moose Toys has also hired ex-NBCUniversal market researcher Lisa Brende as head of consumer insights to provide research and media measurement that will inform the company’s overall business strategy. 

Noodle & Caboodle starts a new literary adaptation chapter 

The fledgling development company of former Moonbug Entertainment global creative director Rich Staplehurst has recruited ex-Nickeloden producer and writer David Rosenberg as an associate partner to oversee projects and deals revolving literary IP. His remit includes handling development affairs, partnerships and US clients, with a focus on managing Noodle & Caboodle’s literary adaptations and shopping agreements, Staplehurst tells Kidscreen. Rosenberg has produced brand creative for major Nick brands, including PAW Patrol, Blue’s Clues and Dora the Explorer. Staplehurst set up Noodle & Caboodle Entertainment back in March with a handful of kids series in development. The company also offers development and creative director services.

Image courtesy of Moose Toys.