DHX Media and FremantleMedia Kids & Family Entertainment have named Jazwares as the new global master toy partner for preschool property Ella the Elephant.

In an effort to grow the global licensing program for the animated preschool series, Jazwares will launch a line of Ella the Elephant products, including plush, dolls figures, play sets, vehicles, role play and musical instruments.

The regional scope of the deal spans across the US, Canada, the UK, Ireland, Spain, Latin America, the Middle East, Australia and Norway.

The series (52 x 11 minutes) is produced by DHX Media, in association with Canada’s TVO Kids and FremantleMedia Kids & Family Entertainment. The show is about the adventurous elephant and her magical hat. It first aired on US TV last February, on the Disney Channel and Disney Junior. Also earlier this year, the series was picked up by Disney Junior Latin America.

DHX Media maintains international distribution rights in the television, brand licensing and home entertainment categories in Canada, the U.S., Middle East and India. FremantleMedia Kids & Family Entertainment serves as the distributor for television, brand licensing, home entertainment and other rights throughout the rest of the world.