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NewsInternational merchandising: The silent giant of the new TV economy
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Ice cream partners offer cool QSR alternatives
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WB unveils Scooby’s promo snacks
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News in Brief
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Toycos scope out gender crossover opps to maximize market reach
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Shelf Talk
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The preschool demo splinters as channels welcome younger and older eyeballs to the programming mix
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Older-skewing preschool fare in the pipeline
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Producers resurrect antiquated heroes to brave the new programming reality
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Cool New Shows
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