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Consumer ProductsHow can brands appeal to Gen Alpha?
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Consumer ProductsOp-ed: The Times’ kids section folded. There are better ways to reach Gen Alpha
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ScreenGen Alpha loves the moviegoing experience
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Consumer ProductsGen Alpha kids are the most active console gamers, ESA report finds
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Kid InsightREPORT: Gen Alphas want to see the world and are hopeful about the future
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Consumer ProductsREPORT: Tweens are more and more keen on beauty and luxury
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ScreenParenting, preschool and the new normal: How raising kids has changed
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Consumer ProductsREPORT: Differentiating passions from fandoms
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Consumer ProductsREPORT: Young gamers are shaping family spending decisions
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Consumer ProductsFEATURE: Checking in on Generation Skinfluence





