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Consumer Products
Osmo, Mattel launch Hot Wheels AR game
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Consumer Products
Mattel drives Hot Wheels straight into primetime
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Tech
Mattel ups YouTube efforts with Fullscreen Family
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Consumer Products
From dolls to digital: Mattel refocuses strategy
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Screen
Mattel expands digital presence in France and Russia
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Consumer Products
Yo-Kai Watch IP owner bolsters in-house L&M talent
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Consumer Products
Mattel’s global sales down 5% in Q4
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Consumer Products
Mattel to double down on influencer campaigns in 2017
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Consumer Products
UK toy retailers predict 12 holiday winners
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People Moves
Mattel Creations adds content, marketing VPs