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Screen
Polly Pocket locks in new broadcast deals
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Consumer Products
Mattel snags Hello Kitty license
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Consumer Products
Mattel extends licensing deal for DC
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Consumer Products
Fullscreen proves branded content increases sales
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Consumer Products
American Girl taps new brand leader
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Consumer Products
Mattel gets into the theme park game
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Consumer Products
Mattel expands Pixar licensing deal
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Consumer Products
American Girl contributes to Mattel’s Q1 declines
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Consumer Products
LEGO unveils braille bricks kit
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Consumer Products
Can birthdays be big business opps for brands?