Mattel is investing US$110 million into more licenses, games and AI

It's part of the mighty toyco's plan to bounce back after continued losses in 2025.

February 11, 2026

TAGS:

Barbie, Hasbro, Hot Wheels, Mattel, Mattel163, NetEase, Playmates Toys, Teenage Mutant Ninja Turtles, UNO, Ynon Kreiz

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