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People MovesOsmo hires Activision vet John Coyne
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Consumer ProductsMattel ups its mobile game with NetEase JV
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Consumer ProductsHasbro approaches Mattel with takeover offer
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Consumer ProductsJCPenney expands toy shop offerings with LEGO
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Consumer ProductsMattel bolsters executive ranks, Bob the Builder brand
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Consumer ProductsOsmo, Mattel launch Hot Wheels AR game
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Consumer ProductsMattel drives Hot Wheels straight into primetime
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TechMattel ups YouTube efforts with Fullscreen Family
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Consumer ProductsFrom dolls to digital: Mattel refocuses strategy
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ScreenMattel expands digital presence in France and Russia
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